ABOUT FIDUCIARY FINANCIAL ADVISORS
Fiduciary Financial Advisors is an independent, financial planning & wealth management firm founded on the core principles of bringing lower-cost investment management combined with robust financial and retirement planning to help our clients navigate financial life.
A few things to know about us:
Our Philosophy
Math wins. We are a value focused firm that seeks to remain as prudent as possible at all times in both investing and financial planning decisions. Our firm credo is “In God we trust, everyone else must bring data.” (credit to Edward Deming)
Fees/costs
We do not recommend commission based investment products but instead focus on fee-only advice for our investment management service.
To protect our clients best interests, we have a maximum annual advisory fee of 0.95%, regardless of asset size, which may go lower depending on portfolio size or scope of work. This means our clients get a great deal compared with national averages (as measured by the most recent State of Retail Wealth Management published by PriceMetrix*). We proactively attempt to mitigate fees and expenses where possible.
Our clients
Our clients are mostly individuals, families, companies, and foundations. We primarily work with people who are feeling one (or more) of these:
Not sure how much you pay in investment fees or commissions (we have a rule: if you don’t know how much you pay, it’s too much! It’s true almost every time)
Not satisfied with the frequency or type of communication you currently receive
You're putting money away, but still not sure where you will end up come retirement
Frustrated with a lack of transparency or clarity about your investments
Want to learn more about how to become a better investor, but don't want to take on a 2nd career.
Many of our Financial Advisors have developed specializations focused on serving particular types of clients. This allows clients with specific needs to find just the right Advisor. To learn about our specialty disciplines, visit the Who We Serve page.
Account size
We have a wide variety of Financial Advisors and as such, we work with investors of all sizes. Some of our Advisors focus on earlier career families while others work with families that have accumulated at least $2 million in investable assets. At a firm level, we do not believe in investment minimums. However, that does not mean we take on everyone. Like you, we want a relationship based on trust and respect; two qualities that have nothing to do with how much money you have.
Our services
We’ve created a comprehensive menu of the services we offer in a format that will likely be familiar to you. Check it out here.
OUR CUSTODIANS
Every investment firm has a 'Custodian.' The role of the custodian is important because that’s the firm that actually holds on to your money. We utilize a variety of leading custodians so that we have the flexibility to the best care of our clients. Which one is best depends on your situation. The key is having the flexibility to make sure your best interest is served.
FEATURED IN...
We believe investors need help recognizing the pitfalls of not just investing but also the investment industry. We are honored to tell our story and thank the following publications for helping to tell it.
inc. magazine
GRAND RAPIDS BUSINESS JOURNAL
‘One of the fastest growing advisors in the U.S.’ - 2019