Ben Lex, AIF®, CKA®
Retirement Planning
Built on Your Values
I help families gain confidence in their financial future with personalized, values-based planning.
HOW I WORK
As a fee-only fiduciary, I’m legally and ethically bound to put your interests first — always.
Built on Trust, Not Commission
Limited Client Base
I work with a select number of families to ensure you receive hands-on attention and detailed service. You're not just a number.
Regular Check-Ins
Open-door policy with at least two meetings per year to ensure your plan stays on track as your life evolves.
Fiduciary Duty
Always acting in your best interest, providing unbiased advice, and transparent guidance. No hidden fees or commissions.
Faith Planning
Your financial decisions should reflect biblical principles of stewardship, generosity, and wisdom. We build plans that honor what truly matters to you and your family.
I work with Christian families who want their finances to reflect their faith — and I specialize in helping those with unique financial complexities navigate their path with clarity and purpose.
Who I Serve
Families with High or Variable Income
If your income fluctuates—whether from commissions, bonuses, business ownership, or seasonal work—traditional financial advice often falls short. I understand the unique rhythm of variable income and help you build stability, maximize growth during peak earnings, and create a plan that handles the ups and downs with confidence.
Those Seeking Long-Term Relationships
I thrive on building committed, lasting partnerships with clients. If you're looking for a dedicated advisor who provides individualized financial planning, exceptional service, and walks with you through every season of life, we're a great fit.
Christian Families Seeking Bible-Based Planning
You want your financial life to align with your beliefs. Whether that means strategic giving, faith-aligned investing, planning for generational stewardship, or simply managing money in a way that honors God, I help you build a plan rooted in biblical wisdom and long-term purpose.
About Ben
I live in Hudsonville, Michigan with my wife Sarah and our kids, Asher and Lainey. Family is at the center of everything I do, both personally and professionally.
Outside of helping families plan for their future, I'm active in our church community, compete in triathlons (they keep me humble!), and proudly root for my Michigan State Spartans.
My approach to financial planning is simple: treat every client like family. That means honest conversations, careful listening, and plans that reflect your unique values and goals—not mine. Whether you're navigating variable income, seeking faith-aligned investment strategies, or simply wanting clarity about your financial future, I'm here to help.
Frequently Asked Questions
What is values-based financial planning?
Values-based financial planning aligns your financial decisions with your personal values and beliefs—particularly biblical principles of stewardship, generosity, and wisdom. It ensures your money aligns with your deepest convictions in life.
Do I need to be a Christian to work with you?
While I specialize in serving Christian families, I welcome anyone who resonates with values-based planning and wants their finances to reflect their deepest convictions.
Can you help if my income is unpredictable?
Absolutely. I specialize in helping families with high or variable income build stability, plan for fluctuations, and make the most of peak earning periods.
What does "fee-only fiduciary" mean?
It means I'm compensated only by the fees you pay—never commissions or third-party payments. I'm legally and ethically obligated to act in your best interest, always.
Do you work with clients outside Michigan?
Yes! While I'm based in Hudsonville, and most of my clients are localized to the Grand Rapids area, I serve families across the United States through virtual meetings all the time.
Ready to Take Control of Your Future?
Let's have an honest conversation about your goals, your concerns, and how we can build a plan that works for you. No pressure, no sales pitch—just a genuine discussion about your financial future.